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Dynamics 365: the CRM, ERP business application platform

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  • Dynamics 365: the CRM, ERP business application platform

    With Microsoft Dynamics 365, the multinational founded by Bill Gates combines a CRM (Dynamics CRM) and an ERP (Dynamics AX) to boost business performance. With Dynamics 365 for Finance and Operations, it also intends to facilitate the rapid adaptation of companies to market changes.

    What is Dynamics 365?
    Dynamics 365 is a portfolio of intelligent business applications, or a suite of cloud solutions (ERP, CRM, etc.), intended to facilitate the various activities of a company. For Microsoft, Dynamics 365 brings agility to users who wish to innovate and offer new, more interactive experiences in order to better satisfy their customers.

    Dynamics CRM
    Dynamics 365 relies on a CRM intended primarily for creating dynamic sales cycles for better conversion. Microsoft Dynamics CRM supports all stages of project management, marketing, customer service, etc. to increase sales figures.

    Dynamics 365 Marketing
    Dynamics 365 Marketing offers many features to personalize and orchestrate the customer journey. It helps to strengthen the relationship with the customer in order to build loyalty.

    Dynamics 365 Sales
    Dynamics 365 Sales is an application from Dynamics 365 that connects salespeople and customers for more seamless business collaboration.

    Dynamics Business Central
    Microsoft Business Central is Microsoft's new ERP intended primarily for SMEs looking for performance. It is a unique and accessible solution to manage, among other things, accounting, supply chain, project planning, etc.

    What is the price of Dynamics 365?
    Each Dynamics 365 application is priced differently with monthly and per-user pricing plans. Dynamics 365 pricing is detailed on the official website of the business application platform (see links and documentation section).

    Dynamics 365 Business Central vs. Dynamics 365 AX
    Now Dynamics Finances and Operations, Dynamics AX differs from Dynamics 365 Business Central in its modularity and in the fact that it is easier to choose the options to add. It is also intended for larger companies, while Dynamics 365 Business Central is more targeted at SMEs.

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