I've spoken at length on this blog about why the words we use to discuss the immigration debate are so important. The antis know this as well so you'll see terms like "illegals", "amnesty", "lawbreakers", "anchor babies", etc. used over and over again. That is why it is important to find terms that are not emotionally charged to discuss the subject. If Americans react rationally, we win. If they react based on emotion and anger, we're going to have a harder time. Peter Brown has a nice piece at Politico.com discussing the issue.