Now the Wall Street Journal picks up the theme. Words are nice. But if you can't control the vitriol coming from the Tea Party wing and actually work with Dems on immigration reform, you're not going to reverse the damage.

In short, conservative Hispanics still perceive the GOP as anti-them. And PR campaigns aren't going to fix that problem. But promoting pro-immigration candidates, as some groups mentioned in the article are doing, is a hopeful sign.