Comment: Digital Marketing in Immigration

Technology in Immigration has many facets. The first technology to transform immigration field was case management software--so many immigration attorneys equate technology with case management. This is entirely understandable--companies like INS Zoom, Tracker and Law Logix transformed the field driving down the cost of case processing and moving many of the functions of a paralegal to technology. However, technology has kept growing in scope and applications and is now much wider than just case management. These new technologies transforming immigration field are just as revolutionary as case management once was.

In most law firms, traditionally processing of cases is handled separately than marketing. Marketing is increasingly getting integrated into the practices deeply. Life cycle immigration needs of all past clients from even a decade ago is crucially important for additional business as well as increased referrals. Though the old client base is not an active part of case processing, it should be an integral part of messaging of the firm.

Just like word processors made everyone a typist, the new technology makes everyone a marketer. Those firms that are tech savvy will have a significant edge, and those firms that rely solely on word of mouth will see a steady bleed of their client base. What makes this particularly important is that digital marketing is "winner takes all" much more so than earlier forms of marketing like print.

Roman Zelichenko has organized a conference on digital marketing technology in immigration which includes many presenters who have successfully marketed using LinkedIn, Facebook, Google, YouTube and even TikTok. Speakers include: Jacob Sapochnick (700k+ followers), Kathia Quiros (400k+ followers), Ali Awad (400k+ followers) and many more

Please see the announcement below:

Blast Off! is the immigration industry's first-ever conference focused specifically on digital marketing. Immigration firms are businesses too, yet there was no conference that helped immigration professionals grow in today's digital-first society. Until now. Blast Off! brings together the most successful social media-savvy immigration lawyers with digital marketing experts from outside the immigration industry to deliver information, fresh insights, actionable tips and inspiration. Plus, this virtual conference is like no other you've been to - instead of a static "e-conference" interface, you'll walk around a beautiful, custom-designed digital world, explore vendors, interact with booths, run into colleagues, and relive much of the magic of in-person conferences. Learn more about the conference here:gmirocketconference You can use promo code ILW15OFF to get a discount. ILW has obtained this discount for Immigration Daily readers, but ILW does not get a dime from the proceeds. Likewise, the comments above reflect the thoughts of Immigration Daily and should not be assigned to GMI Rocket.

Please let us know your thoughts by writing to us at editor@ilw.com

Article: The House Passes Historic Dream and Promise Act and the Farm Workforce Modernization Act by Melissa Cruz for Immigration Impact

Article: More Settlements in Vermont EB - 5 Case - and Quiros Wants His Passport Back by David North

Blogging: Trump's anti-immigrant agenda bears some responsibility for the increase in anti-Asian hate crimes By Roger Algase

News: Registration period opens for Temporary Protected Status (TPS) for Syria

News: USCIS Updates Policy Guidance for Special Immigrant Juvenile Classification

Focus: The Nurse Immigration Book -- Inventory Clearance Sale 75% Off
The Nurse Immigration Book. Edited by Joseph Curran and Daniel Berger. Articles by James David Acoba, Stuart Anderson, David Auerbach, Gloria Bazzoli, Sylvia Boecker, Peter Buerhaus, CGFNS International, Sreekanth Chagaturu, Patrick Curran, Esther Fridman, Anneliese Gerland, Michael Hammond, Leslie Holman, Mireille Kingma, Jessica May, Yvette Mooney, Christopher Musillo, Ronald Nair, Phyllis Farrell Norman, Mariah Rutherford-Olds, Carl Shusterman, Greg Siskind, C. Philip Slaton, Douglas Staiger, William A. Stock, Snigdha Vallabhaneni and Christopher Wendt. The Book Contents: Why A Nurse Immigration Book? H-1 Visas For Nurses; TN Status For Nurses; Practice Pointers for Presenting TN Applications; An Outline Of A Typical Nurse Case, Including Consular Processing; Adjustment Of Status For Professional Nurses; Building International Bridges; Tips For Staffing Companies In Planning Their Posting Strategies; Licensure: US State Licenses For International Nurses; Immigration Basics For Allied Professional Healthcare Workers; Managing Or Achieving Expectations: The Key To Success; Global Issues In Nurse Recruitment; The Nurse Shortage: Why It Matters; Deadly Consequences: The Hidden Impact Of America's Nursing Shortage; Aiding And Abetting - Nursing Crises At Home And Abroad; US Visa Policy Competition For International Scholars, Scientists And Skilled Workers; Better Late Than Never: Workforce Supply Implications Of Later Entry Into Nursing; The Business Of Nurse Immigration; Recruitment Of Workers In The Philippines: Playing Ball With The POEA; Successful International Nurse Recruiting; Nurse Assimilation; Hospitals' Responses To Nurse Staffing Shortages; Nurse Perspectives Of The Migration Experience; Musings After 2 Decades In Nurse Immigration also includes essential reference materials: relevant sections of INA, CFR, OI, AFM, FAM and critical USCIS & DoL Memoranda.

Buy Now, Here: https://www.ilw.com/books/NurseImmigration.shtm

Headline: US Rep. Fred Upton, Republicans announce new immigration reform plan Click here
Headline: Border groups, local leaders to address 'false narrative' of immigration crisis on Friday Click here
Headline: Weekly Immigration Round-Up: Public Charge Rule Terminated; Foreigners Previously Barred from U.S. Can Reapply for Visas; Venezuelans Granted Temporary Protected Status Click here
Headline: House passes immigration bills with path to citizenship for "Dreamers" and farmworkers Click here
Headline: Immigration challenges mount for Biden amid migrant influx Click here

Letters of the Week:

ComingsNGoings: Submit Your Announcement
If you have a professional announcement such as: New Position, Honors And Awards, Mergers & Acquisitions, New Office Address, New Appointment, New Associate, New Attorney, New Partner, that you wish to share with the Immigration Daily community, send your professional announcement to: editor@ilw.com comingsNgoings announcements is a free service


An Important disclaimer! The information provided on this page is not legal advice. Transmission of this information is not intended to create, and receipt by you does not constitute, an attorney-client relationship. Readers must not act upon any information without first seeking advice from a qualified attorney. Copyright 1995-2017 American Immigration LLC, ILW.COM. Send correspondence and articles to editor@ilw.com. Letters and articles may be edited and may be published and otherwise used in any medium. The views expressed in letters and articles do not necessarily represent the views of ILW.COM.
Publisher: Sam Udani ISSN: 1930-062X
Advisory Board: Jason Dzubow, Rami Fakhoury, Matthew Kolken, Chris Musillo, Lory Rosenberg, Greg Siskind, Joel Stewart, Margaret Wong