IMMIGRATION CANADA IS FOR SALE: Immigration Canada, an online monthly newsletter of ILW.COM, is for sale. ILW.COM has increasingly focused on its print publishing business in US immigration law (from practically nothing to 12 titles in 2 years). As our only non-US property, Immigration Canada is not a good fit for us any more. Who are we? ILW.COM is the leading immigration law publisher online. Our website has 50,000+ pages of information on immigration law and attracts almost 200,000 unique visitors a month (almost 2,000,000 page views a month). The site was founded in 1995.
WHAT IS OFFERED FOR SALE: Included in the sale are the archives, the goodwill, and the circulation list. Immigration Canada has one of the largest circulations of any Canadian immigration periodical in the world, with a hyper-clean opt-in email list of 4,000+ subscribers exclusively for this online monthly newsletter. The monthly publication archives go back to June 2004. (Logos proprietary to ILW.COM and software code proprietary to ILW.COM are NOT included in the sale - just the actual text content of the archives.)
WHO SHOULD BUY AND WHY: Just to develop a circulation list of this size would take between $4,000 to $60,000 - based on google/overture price ranges for the appropriate keywords, and the ranges for conversion from site traffic to email address. The diverse readership includes not just potential immigrants to Canada, but a large number of professionals interested in Canadian immigration law - including a significant number in the US. Buying an established publication enables jump-starting internet marketing efforts, even if all the archives are discarded and only the name is kept, preserving the relationships with the readers. The Immigration Canada circulation list would be a good fit for the following: (a) a Canadian immigration law firm which wants to significantly expand its internet marketing effort (b) a vendor of services to Canadian immigration law firms (c) anyone involved with Canadian immigration who wants to quickly acquire a valuable online marketing strategic asset. We are fully prepared to assist the ultimate buyer achieve a smooth acquisition of this asset. SPECIAL BONUS: As an added incentive, we will carry a text link to the buyer's website from our home page for a period of 6 months after the sale. We will also redirect traffic from the old URL on our website to the buyer's website for a period of 6 months after the sale. The branding value of the text link from our home page alone is worth a lot of money.
ABOUT THE SALE PROCESS: Since this asset is worth different things to different people, we have found it difficult to price it. Hence, we are using the unusual option of an ebay auction to find the right buyer. However, buyers can begin with a minimum bid of even $1. The auction process we have selected is called "private auction" so that bidders can be assured of anonymity from other bidders. The bidding will end at 1pm Pacific Time (4pm Eastern Time) on Friday, October 20th. The successful bidder will have one business day to send us either a certified check, or a wire transfer, or credit card for payment (all in US dollars only). To learn about how the buying process on ebay works, see here. To ask a question about the sale, please send an email to email@example.com. To bid for this valuable asset, click here.