Comment: Change in EB5 Market – its all about marketing

Old EB5 Model-Seller's Market New EB5 Mondel-Buyer's Market
Issuers Small number of Issuers
(Project + USCIS approval = investment success)
Large number of Issuers
(USCIS approval & good project are commodities)
Market Only China Multiple markets:
China, India, Vietnam, etc.
Roles Issuer gets project & USCIS approval;
Chinese Agent does SOF and Sales
Breakup of functions:
SOF by US immigration attorneys,
Marketing by Issuers,
Sales by agents
(A Good Project and USCIS approval are now commodities due to the large number of Issuers with both)
Marketing Marketing NOT necessary for success
(because market was a seller’s market with more demand than supply)

Marketing Necessary for success
(because market is now buyer’s market with more supply than demand)

EB5 Marketing – real world experience

ILW experience with marketing: Mixed results 2013-2016

  • Success in Beijing – almost 2,000 attendees at ILW Expo – but difficulties ensue
  • Many failures in oil economies of Middle East
  • Modest success in India and Taiwan

ILW experience with marketing: Major success 2016-2018

  • Expo format gets results in many countries for many clients
  • Major Success in two new markets - clients who made many investments 2015 to 2017 hit balls out of the park in two Top 10 EB5 countries

Requirements for major success:

  • Patience for results – it takes years not months
  • Commitment to a market through repeated visits to master its nuances
  • Major investment in marketing
  • ILW can help you succeed – please call (212)545-0818 or email webmaster@ilw.com and Click here

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Focus: PERM Illuminated - Hot Off the Presses
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